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Restoring Native Culture with Regenerative Tourism in Alaska

Kate Tucker • December 6, 2022

In the age of TikTok and Instagram, it seems there’s no place we haven’t seen, but if you’ve ever been to Alaska, you know there’s a whole lotta world left to discover — a world on the forefront of climate change, the energy transition, advocacy for Native rights, and — regenerative tourism. Because amid the challenges Alaskans are navigating, including transportation, supply chain, and food security, they’re seeing unprecedented numbers of tourists.


Cruise ships cause the islanded town of Sitka to swell from under 9,000 to nearly half a million people in the summertime. These ships bring opportunities, and they also bring complications for the people who live there, and for the environment. As a regenerative tourism catalyst, Mary Goddard relies on Alaska Native values of sustainability and hospitality to help build a healthy relationship between her community and tourists who visit. Mary tells us:

“When you talk about regenerative tourism, it's always based on indigenous knowledge and wisdom, and you can see that across the world. Where you're from, you are an ambassador for your place. You see yourself as a steward of the land and the ocean and the culture and your community.”

Mary is a member of the Tlingit tribe. She's a mother, an artist, an entrepreneur, a filmmaker, an all-around force of nature. When you talk with Mary, you can't help but feel the wonder and sense the beauty of the world she inhabits, that we all inhabit — from the wilds of Alaska to the hills of Tennessee, wherever you find yourself. 

Mary Goddard’s food blog is ForestFreshAlaska, and you can find her artwork at AlaskaMary.com If you want to visit Sitka, Mary recommends you stay at CampStarlightAlaska. And if you’re a veteran or first responder, Mary and her husband invite you to reconnect with nature at Waypoint for Veterans.


Links that Mary references in the episode include AIANTA (American Indian Alaska Native Tourism Association), Spruce Root, Sustainable Southeast Partnership, and Sealaska.


I first got to connect with Mary through filming the American Innovators episode, The Alaskan Island Running (almost) Entirely on Renewable Energy in Sitka. Watch it and subscribe for more Made In America Alaska episodes at YouTube.com/ConsensusDigitalMedia

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